Communication and Cultural Literacy: An Introduction

Communication and Cultural Literacy: An Introduction

Communication and Cultural Literacy: An Introduction

Communication and Cultural Literacy: An Introduction

Synopsis

A completely revised and updated edition of this popular introducation to textual analysis and cultural studies.

Excerpt

This second edition of Communication and Cultural Literacy is an introductory text, one that attempts to signpost a field of enquiry, and to provide some basic tools and understandings for negotiating that field. In this, the book is to be distinguished from the many other kinds of cultural studies readers. It provides an introduction to the field in a way that those readers do not, an introduction of a kind that has not really been attempted since John Fiske Introduction to Communication Studies (Methuen 1982) and Gunther Kress (ed.) Communication and Culture (NSW University Press 1988). Like those books this one focuses on communication as an essential part of cultural studies. Like recent readers it also inevitably constructs its own version of cultural studies, one that includes an earlier Australian tradition of social semiotics, and places an important focus on textual studies. This book is an excellent introduction to a number of the theories and debates that inform current argurments in the field and it has the very considerable advantage of introducing them in ways that will be manageable for beginning students.

It is also a book which is truly interdisciplinary, recognising the need for certain kinds of basic literacies, derived from many different disciplinary locations and theoretical positions, and acknowledging the need to theorise subjectivity and otherness and to provide access to theories about these things even in the introductory stages of a cultural studies curriculum. The authors range widely in their choice of textual examples. The themes and issues these examples raise always engage with global issues of subjectivity, gender, race and ethnicity, with issues of ideology and intertextuality, and with issues of value. The book provides an introudction to communication in cultural studies as international and comparative practice (Morris &Muecke 1995:2), and it faces squarely the need to teach about language, written text structures, and the values . . .

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