This unique book posits that by being socially responsible, marketing can achieve greater profits as well as a higher quality of life for the whole society. This mission can be accomplished by being proactive, consumer oriented and by considering consumers' well-being as the highest priority. Marketing must reach out and cater to those who are less than equal opportunity consumers. Marketing must also develop environment- and consumer-friendly products and services.
Related books and articles
Social Marketing: Perspectives and Viewpoints By William Lazer; Eugene J. Kelley Richard D. Irwin, 1973
Cause Related Marketing: Who Cares Wins By Sue Adkins Butterworth Heinemann, 1999
Experiments on the Value of Information in Simulated Marketing Environments By Paul E. Green; Patrick J. Robinson; Peter T. Fitzroy Allyn and Bacon, 1967
Is Teaching "The Social Responsibility of Business" a Responsible Activity? By Cavaliere, Frank J. Spradley, Larry W. Education, Vol. 116, No. 1, Fall 1995
Do Businesses Have a Social Responsibility? the Students Debate Whether a Business Best Serves Society's Interests by Maximizing Profits or by Pursuing Policies It Believes Promote Social Justice, the Environment and Other Causes By Social Education, Vol. 73, No. 2, March 2009
Marketing Management Trends in Tourism and Hospitality Industry: Facing the 21st Century Environment By Gustavo, Nuno International Journal of Marketing Studies, Vol. 5, No. 3, June 2013
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Green Business Awards 2009: Carbon Management - Marketing Communications By Management Today, November 1, 2009
Is Responsibility on the Menu? Managers Must Understand What Corporate Social Responsibility Programs Mean for All Aspects of the Business, and Any CSR Initiative Must Be Led from the Top By Alfonso, Felipe B. Sharma, Prakhar Communication World, Vol. 22, No. 3, May-June 2005
THRIVE THROUGH CORPORATE SOCIAL RESPONSIBILITY : Business Means Morality; Moral Dilemmas Can Make or Break Business People. Efforts Are Being Taken to Challenge Recruits to Explore What Actions They Would Take If the Ball Landed in Their Court. Thrive Speaks to Carole Parkes, Course Director at Aston Business School By The Birmingham Post (England), August 16, 2005
Have Your Say; John Drummond, Chief Executive of Corporate Culture, a Marketing and Corporate Social Responsibility Communications Business By Daily Post (Liverpool, England), August 17, 2005
THRIVE THROUGH CORPORATE SOCIAL RESPONSIBILITY : Responsible Business Practice Earns Corporate Players a Big Tick By The Birmingham Post (England), December 13, 2005