Strategies of Cooperation: Managing Alliances, Networks, and Joint Ventures

Strategies of Cooperation: Managing Alliances, Networks, and Joint Ventures

Strategies of Cooperation: Managing Alliances, Networks, and Joint Ventures

Strategies of Cooperation: Managing Alliances, Networks, and Joint Ventures

Synopsis

Strategic alliances are increasingly common, as many organizations look toward various partnering arrangements. This book is a clear and comprehensive survey by two experienced authors with extensive knowledge of alliances in Europe, Asia, and America. They present different disciplinary perspectives (economics, strategy, organization theory), and offer numerous examples from the corporate world, all of which combine to create an ideal work for business students and managers alike wishing to understand the challenges of managing alliances.

Excerpt

The rapidly growing numbers of alliances in the business world today have in recent years captured the attention of academic writers. However, their contributions have so far focused mainly on single issues such as market-entry strategy or the conditions for alliance formation. Also more attention has been devoted to strategic matters than to such factors as how to manage alliances successfully.

In this book we attempt to synthesize the ideas of many contributors as well as those of our own research. The result, we hope, is a more comprehensive guide to the subject than has hitherto been available. In order to make this book a more flexible resource for its readers, each chapter is followed by its own set of references to sources and further reading.

In preparing this book, we have been significantly assisted by the many companies with which we have worked, and the executives who have provided us with so many germane case examples. We have also benefited from the opportunities to pursue research on this subject provided by the Economic and Social Research Council, the Leverhulme Trust, and the Carnegie-Bosch Institute. Members of the Cambridge University M.Phil. in Management Studies classes of 1996/7 and 1997/8 provided valuable comments on an earlier draft of the book. Sally Heavens provided valuable editorial assistance in the preparation of the final manuscript. Last but not least, we could not have completed the task without the forbearance and sympathetic support of our families.

John Child Cambridge

David Faulkner Oxford

January 1998 . . .

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