The Multinational Enterprise in Transition: Selected Readings and Essays

The Multinational Enterprise in Transition: Selected Readings and Essays

The Multinational Enterprise in Transition: Selected Readings and Essays

The Multinational Enterprise in Transition: Selected Readings and Essays

Excerpt

The multinational enterprise has had as great an impact as any other institution on the flow of goods and services in world trade. It has been said that "one of the most significant changes in international economic institutions during the last two decades has been the emergence of the multinational enterprise. Policy formulation has not yet caught up with this change." Government officials and corporate executives are attempting to cope with this new phenomenon and formulate appropriate guidelines for policy coordination and control.The purpose of The Multinational Enterprise in Transition is to provide the business executive, government official, scholar, and student with a better understanding of the changing context in which business is conducted on a global basis. Thirty-six leading observers of the multinational enterprise have contributed to this book.Particular emphasis has been placed on creating an awareness of the evolving patterns of features which uniquely characterize the multinational enterprise. In so doing, the editors have endeavored to accomplish the following objectives:

1. To present many of the key characteristics of an important and relatively new form of international business activity, namely, the multinational enterprise;

2. To describe the circumstances leading to the emergence and growth of the multinational enterprise;

3. To discuss the ways in which various areas -- management, marketing, accounting, finance, manufacturing -- function within a multinational enterprise;

4. To present some of the major environmental factors which influence and are influenced by the multinational enterprise;

5. To explore the likely paths of evolution of the multinational enterprise.

The multinational enterprise is in transition. It is a relatively new form of organization which has acquired tremendous economic power with far-reaching social, economic, and political implications that transcend national boundaries. These and other dimensions of the multinational enterprise which are the subject of growing research and debate are only beginning to be recognized by corporate and public policy makers. Understandably, policy makers are raising fundamental questions such as: For what and for whose benefit does the multinational enterprise exist? Are the costs (political, social, economic) borne by a country greater than the benefits it secures by admitting . . .

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