Evolutionary Innovations: The Business of Biotechnology

Evolutionary Innovations: The Business of Biotechnology

Evolutionary Innovations: The Business of Biotechnology

Evolutionary Innovations: The Business of Biotechnology

Synopsis

This is a study of the commercial development of biotechnology which compares the initiatives, activities and organization of two firms--Genetech in the United States and Kabi in Sweden--as they brought knowledge to the market in the form of insulin and the human growth hormone. Writing from a broad evolutionary perspective, Maureen McKelvey's important study of one of the most modern science-based technologies will be of interest to all concerned with understanding the processes of innovation.
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