B2B: How to Build a Profitable E-Commerce Strategy


Companies on the Internet fast track are all abuzz about the unquestionable potential of B2B e-commerce. Reliable estimates suggest that a trillion dollars will be transacted over the Web in the next few years -- and the bulk of that will occur in the business-to-business space. For all of the discussion, however, this vast frontier of Internet commerce is still unexplored by most companies with the potential to profit. They simply don't know how to get started.

B2B provides the first definitive blueprint for creating a profitable business-to-business Web strategy. It describes huge B2B success stories such as Cisco Systems and Dell Computer, and smaller trailblazers including VerticalNet and eCredit.com, to illustrate how any company can navigate this space. Written by a frontrunner in the field, B2B breaks down a previously cryptic topic into easy-to-understand steps, and provides a how-to game plan for succeeding at the greatest opportunity yet in online commerce.

Additional information

Publisher: Place of publication:
  • Cambridge,MA
Publication year:
  • 2001


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