Demographics: A Casebook for Business and Government

Demographics: A Casebook for Business and Government

Demographics: A Casebook for Business and Government

Demographics: A Casebook for Business and Government

Synopsis

This is a collection of 20 case studies prepared by a group of deomgraphers; professors of economics, sociology, population studies, business, and marketing; and research analysts interested in understanding a world of chanding demographics. Because the study of demography is becoming increasingly important to a growing number of professionals and decisionmakers in business and government, these case studies were written to address how the science of demography is being applied to real-world problems. Written in nontechnical language and presented in a classroom-tested format, this easy to use guidebook covers applications of applied demography in government planning, long term corporate strategy, forecasting, human resource management, and marketing. The authors show how to tie financial, political, and legal analysis into a consideration of demographic data and trends.

Excerpt

This book grew out of a shared interest in how the science of demography is being applied to real-world problems in the private and public sectors. the contributors to this casebook represent a broad spectrum of practitioners in both domains; we thank each author for the substantial effort to present each case in a clear and instructive format.

Some of the cases herein have been tested informally in university classroom settings. We are grateful to the instructors for their feedback, and especially to the students for their critical comments and suggestions for improvements. the coeditors continue to welcome user comments and suggestions, which will help reshape future editions of this book.

This undertaking would have been difficult in the absence of two Population Association of America committees ("Business Demography" and "State and Local Demography") that continually foster informal networks of applied demographers. the activities of both committees connected us with prospective authors and ideas for case studies. We appreciate efforts by the Population Association of America to provide forums where applfied demographers can share their work and broaden exposure of academic demographers and students to it.

We appreciate the support of rand in its funding of editorial and secretarial services for the preparation of this casebook. Special thanks are due to Jerold Kellman of Gabriel House, who edited the entire text; to Cynthia Kumagawa of RAND's book program, who encouraged our efforts and facilitated development and production of the book; to Kimberly Crews of the Population Reference Bureau, who prepared the questions for classroom discussion; and to Rose-Marie Vigil, who managed the preparation of the manuscript.

Hallie J. Kintner Thomas W. Merrick Peter A. Morrison Paul R. Voss . . .

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