Financing the 1992 Election

Financing the 1992 Election

Financing the 1992 Election

Financing the 1992 Election

Synopsis

"The Financing series constitutes a unique resource. ... The volume on the 1992 campaigns is an example of the series at its best. ... There is not much in the study of American politics that merits the word 'indispensable, ' but these nine volumes do". -- American Political Science Review

Excerpt

I cannot enter/continue/win [pick one] the current campaign because of the lack of adequate funds.

The lament is always the same. We heard this refrain in 1992 from Pat Buchanan, Tom Harkin, Bob Kerrey, Paul Tsongas, even Jerry Brown, and again in 1995 from Dick Cheney, Jack Kemp, and Dan Quayle. It is never the candidate's fault. The problem is money, pure and simple.

Is money that critical to electoral success? How much does it take to mount an effective campaign, to communicate with the American electorate, to organize potential supporters and turn them out on election day?

Herbert E. Alexander and Anthony Corrado seek to answer these questions in their comprehensive description and analysis of campaign finance in the 1992 election. They provide an everything-you-want-to-know guide about revenue and expenditures for federal office during that election cycle. In doing so, they also discuss generic issues of strategy and tactics, issues that pertain to the timing, targeting, and techniques of resource acquisition and allocation. At what point is fund raising deemed to be most important for political campaigns? When and for what types of campaign-related activities should the bulk of expenditures be made to have maximum impact? To whom should financial appeals be directed, and what methods have proved to be most successful in generating needed revenues? How have new communications technologies affected the ways in which candidates go about soliciting and spending their funds? Which of these newer technologies packs the biggest bang for the buck?

Students of electoral politics in general and the 1992 and forthcoming 1996 campaigns in particular will find the data and analyses that are presented in this book fascinating and, if they are involved in campaigns, an . . .

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