Public Relations Research Annual - Vol. 3

Public Relations Research Annual - Vol. 3

Public Relations Research Annual - Vol. 3

Public Relations Research Annual - Vol. 3

Excerpt

In their arguments for new technology in publication, Rogers andHurt (Chronicle of Higher Education, 18 October 1989) recently asserted that "scholarly journals are obsolete as the primary vehicle for scholarly communication." They have not seen the Public Relations Research Annual. In our view this, the third volume of the fledgling periodical, is anything but obsolete.

Instead, we consider the Annual to be alive, contemporary, almost trendy. And what is the trend?--toward more solidly grounded, theoretical research in a field that has only begun to mature. Even a glance at the table of contents should indicate that the studies and reviews presented here represent the most contemporary thought and investigation brought to bear on the subject we all teach or practice. As long as academics and practitioners who do research continue to share their findings with the larger community--you, the readers of the Annual,--a scholarly journal such as this one never will be obsolete. Its form may change, but the basic idea remains a viable one.

One cornerstone of that basic idea is peer review. We take this opportunity to thank the members of our editorial advisory board for their timely and insightful critiques. Last year, in the preface to the second volume of the Annual, we suggested that such conscientious reviews should become part of one's file for promotion or tenure purposes. This year, we're intrigued with the suggestion from one of our reviewers that we consider a forum for publishing the best of the reviews themselves. Indeed, there is much to be learned from the pages and pages of single-spaced copy we received in response to a good share of the manuscripts submitted.

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