The New Corporate Cultures: Revitalizing the Workplace after Downsizing, Mergers, and Reengineering


Fifteen years after publishing Corporate Cultures, Deal and Kennedy discuss the negative affects of recent economic forces (globalization and technology) and management trends (downsizing, outsourcing, short-termism, and mergers). They show managers how to exercise cultural leadership by finding common ground among corporate subcultures, and call for corporations to institute performance measurement systems that emphasize long-term goals.

Additional information

Publisher: Place of publication:
  • Cambridge, MA
Publication year:
  • 2000


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