The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market


New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.

Additional information

Publisher: Place of publication:
  • Reading, MA
Publication year:
  • 1997


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