Advertising Ethics

Advertising Ethics: Selected full-text books and articles

Integrated Marketing Communications: A Primer By Philip J. Kitchen; Patrick De Pelsmacker Routledge, 2004
Librarian's tip: "Advertising Ethics and Social Responsibility" begins on p. 38
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century By Richard M. Perloff Lawrence Erlbaum Associates, 2003 (2nd edition)
Librarian's tip: "Advertising Ethics" begins on p. 299
Ethical and Socially Responsible Advertising: Can It Be Achieved? By Kamery, Rob H.; Pitts, Sarah T.; Lawrence, Cayce R Academy of Marketing Studies Journal, Vol. 6, No. 1-2, January-July 2002
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Interaction of Law and Ethics in Matters of Advertisers' Responsibility for Protecting Consumers By Preston, Ivan L The Journal of Consumer Affairs, Vol. 44, No. 1, Spring 2010
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Political Communication Ethics: An Oxymoron? By Robert E. Denton Jr Praeger, 2000
Librarian's tip: Chap. 7 "Ethics and Political Advertising"
Irresponsible Reminders: Ethical Aspects of Direct-to-Consumer Drug Advertising By Barbera, Christopher La Ethics & Medicine, Vol. 28, No. 3, Fall 2012
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
The Fine Print: Can Your Readers Tell the Difference between News and Ads? By Wolper, Allan Editor & Publisher, Vol. 144, No. 7, July 2011
The Moral Media: How Journalists Reason about Ethics By Lee Wilkins; Renita Coleman Lawrence Erlbaum Associates, 2005
Librarian's tip: Chap. 8 "Advertising Practitioners Respond: The News Is Not Good"
Selling the Dream: Why Advertising Is Good Business By John Hood Praeger, 2005
Librarian's tip: Especially Chap. 8 "The Economics and Ethics of Selling Sin" and Chap. 5 "Health Claims and the Problem of Fraud"
Psychology for Sale: The Ethics of Advertising Professional Services By Shead, N. Will; Dobson, Keith S Canadian Psychology, Vol. 45, No. 2, May 2004
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
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