Advertising Law

Advertising Law: Selected full-text books and articles

Advertising and Public Relations Law By Roy L. Moore; Ronald T. Farrar; Erik L. Collins Lawrence Erlbaum Associates, 1998
Issues in Advertising: The Economics of Persuasion By David G. Tuerck American Enterprise Institute, 1978
Librarian's tip: "Advertising and Legal Theory" begins on p. 15
Deceptive Advertising: Behavioral Study of a Legal Concept By Jef I. Richards Lawrence Erlbaum Associates, 1990
The Commercial Appropriation of Personality By Huw Beverley-Smith Cambridge University Press, 2002
Librarian's tip: "The Advertising Standards Authority Code" begins on p. 50
Exploring the Constitutionality of Commercial Speech: A View of Tobacco Advertising By Lee, Hyo-Seong Communications and the Law, Vol. 23, No. 3, September 2001
Law and Investment in China: The Legal and Business Environments after China's WTO Accession By Vai Io Lo; Xiaowen Tian RoutledgeCurzon, 2005
Librarian's tip: "Advertising" begins on p. 243
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