Billboard Advertising: Selected full-text books and articles
Billboards Get a Digital Makeover: New Light Emitting Diode (LED) Displays on Outdoor Billboards Catch the Eye and Provide Scheduling Flexibility for Targeted Market Segments ABA Bank Marketing, Vol. 40, No. 4, May 2008
Municipalities Considering Amending Digital Billboard Regulations Nation's Cities Weekly, Vol. 30, No. 6, February 12, 2007
Public Culture: Diversity, Democracy, and Community in the United States University of Pennsylvania Press, 2008
Librarian’s tip: Chap. 7 "The Billboard War: Gender, Commerce, and Public Space"
Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age AMACOM, 2005
Librarian’s tip: "Welcome to the Great Outdoors" begins on p. 113
Egotopia: Narcissism and the New American Landscape University of Alabama Press, 1997
Librarian’s tip: Chap. 6 "Billboards: Dominant Visual Modality of the New American Landscape"
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying Lawrence Erlbaum Associates, 2003 (2nd edition)
Librarian’s tip: "Outdoor Billboards and Beyond - From Cairo, Egypt, to Cairo, Illinois" begins on p. 87
Art in the Age of Mass Media Westview Press, 1994
Librarian’s tip: "Art, Advertising, and Billboards" begins on p. 125
Freedom of Speech on Private Property Quorum Books, 1988
Librarian’s tip: Chap. 8 "Billboards and Political Advertising: Governmental Speech Restrictions on Private Property"
Alcohol Advertising on Billboards, Transit Shelters, and Bus Benches in Inner-City Neighborhoods Contemporary Drug Problems, Vol. 35, No. 2/3, July 1, 2008
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Sex in Advertising: Perspectives on the Erotic Appeal Lawrence Erlbaum Associates, 2003
Librarian’s tip: Chap. 6 "The Effects of Sexual Appeals on Physiological, Cognitive, Emotional, and Attitudinal Responses for Product and Alcohol Billboard Advertising"
Planning in the USA: Policies, Issues, and Processes Routledge, 2003 (2nd edition)
Librarian’s tip: Chap. 3 "Quality of the Environment"
Billboards and Big Utilities: Borrowing Land-Use Concepts to Regulate "Nonconforming" Sources under the Clean Air Act The Yale Law Journal, Vol. 112, No. 8, June 2003
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