Advertising Wearout: Selected full-text books and articles
Persuasive Imagery: A Consumer Response Perspective Lawrence Erlbaum Associates, 2003
Librarian’s tip: "Chap. 5 A Levels-of-Processing Model of Advertising Repetition Effects"
Measuring Advertising Effectiveness Lawrence Erlbaum Associates, 1997
Librarian’s tip: Chap. 14 "The Determinants of Advertising Repetition Effects"
Advertising Exposure, Memory, and Choice Lawrence Erlbaum Associates, 1993
Librarian’s tip: Chap. 3 "A Framework for Understanding the Effects of Advertising Exposure on Choice"
Attention, Attitude, and Affect in Response to Advertising Lawrence Erlbaum Associates, 1994
Librarian’s tip: "1960s Studies of Repetition Effects" begins on p. 42
Media Effects: Advances in Theory and Research Lawrence Erlbaum Associates, 2002 (2nd edition)
Librarian’s tip: "Effects of Media Scheduling" begins on p. 377
Psychological Processes and Advertising Effects: Theory, Research, and Applications Lawrence Erlbaum Associates, 1985
Librarian’s tip: Discussion of advertising wearout begins on p. 56
Integrated Communication: Synergy of Persuasive Voices Lawrence Erlbaum Associates, 1996
Librarian’s tip: Discussion of advertising wearout begins on p. 349
Children as Consumers: Advertising and Marketing The Future of Children, Vol. 18, No. 1, Spring 2008
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