Advertising Wearout

Advertising Wearout: Selected full-text books and articles

Persuasive Imagery: A Consumer Response Perspective By Linda M. Scott; Rajeev Batra Lawrence Erlbaum Associates, 2003
Librarian’s tip: "Chap. 5 A Levels-of-Processing Model of Advertising Repetition Effects"
Measuring Advertising Effectiveness By William D. Wells Lawrence Erlbaum Associates, 1997
Librarian’s tip: Chap. 14 "The Determinants of Advertising Repetition Effects"
Advertising Exposure, Memory, and Choice By Andrew A. Mitchell Lawrence Erlbaum Associates, 1993
Librarian’s tip: Chap. 3 "A Framework for Understanding the Effects of Advertising Exposure on Choice"
Attention, Attitude, and Affect in Response to Advertising By Eddie M. Clark; Timothy C. Brock; David W. Stewart Lawrence Erlbaum Associates, 1994
Librarian’s tip: "1960s Studies of Repetition Effects" begins on p. 42
Media Effects: Advances in Theory and Research By Jennings Bryant; Dolf Zillmann Lawrence Erlbaum Associates, 2002 (2nd edition)
Librarian’s tip: "Effects of Media Scheduling" begins on p. 377
Psychological Processes and Advertising Effects: Theory, Research, and Applications By Linda F. Alwitt; Andrew A. Mitchell Lawrence Erlbaum Associates, 1985
Librarian’s tip: Discussion of advertising wearout begins on p. 56
Integrated Communication: Synergy of Persuasive Voices By Esther Thorson; Jeri Moore Lawrence Erlbaum Associates, 1996
Librarian’s tip: Discussion of advertising wearout begins on p. 349
Children as Consumers: Advertising and Marketing By Calvert, Sandra L The Future of Children, Vol. 18, No. 1, Spring 2008
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Looking for a topic idea? Use Questia's Topic Generator
Author Advanced search


An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.