Advertising Wearout

Advertising Wearout: Selected full-text books and articles

Persuasive Imagery: A Consumer Response Perspective
Linda M. Scott; Rajeev Batra.
Lawrence Erlbaum Associates, 2003
Librarian’s tip: "Chap. 5 A Levels-of-Processing Model of Advertising Repetition Effects"
Measuring Advertising Effectiveness
William D. Wells.
Lawrence Erlbaum Associates, 1997
Librarian’s tip: Chap. 14 "The Determinants of Advertising Repetition Effects"
Advertising Exposure, Memory, and Choice
Andrew A. Mitchell.
Lawrence Erlbaum Associates, 1993
Librarian’s tip: Chap. 3 "A Framework for Understanding the Effects of Advertising Exposure on Choice"
Attention, Attitude, and Affect in Response to Advertising
Eddie M. Clark; Timothy C. Brock; David W. Stewart.
Lawrence Erlbaum Associates, 1994
Librarian’s tip: "1960s Studies of Repetition Effects" begins on p. 42
Media Effects: Advances in Theory and Research
Jennings Bryant; Dolf Zillmann.
Lawrence Erlbaum Associates, 2002 (2nd edition)
Librarian’s tip: "Effects of Media Scheduling" begins on p. 377
Psychological Processes and Advertising Effects: Theory, Research, and Applications
Linda F. Alwitt; Andrew A. Mitchell.
Lawrence Erlbaum Associates, 1985
Librarian’s tip: Discussion of advertising wearout begins on p. 56
Integrated Communication: Synergy of Persuasive Voices
Esther Thorson; Jeri Moore.
Lawrence Erlbaum Associates, 1996
Librarian’s tip: Discussion of advertising wearout begins on p. 349
Children as Consumers: Advertising and Marketing
Calvert, Sandra L.
The Future of Children, Vol. 18, No. 1, Spring 2008
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
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