Advocacy Advertising

Advocacy Advertising: Selected full-text books and articles

Everything You Think You Know about Politics-- and Why You're Wrong By Kathleen Hall Jamieson Basic Books, 2000
Librarian's tip: Chap. Sixteen "Do Issue Ads Work? If So, When?"
Issues Advertising as Crisis Communication: Northwest Airlines' Use of Image Restoration Strategies during the 1998 Pilot's Strike By Cowden, Kimberly; Sellnow, Timothy L The Journal of Business Communication, Vol. 39, No. 2, April 2002
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
New Perspectives on Political Advertising By Lynda Lee Kaid; Dan Nimmo; Keith R. Sanders Southern Illinois University Press, 1986
Librarian's tip: Chap. 4 "Corporate Advocacy Advertising as Political Communication"
Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence By William N. Elwood Praeger, 1995
Librarian's tip: Chap. 6 "Plastic as Planet-Saving 'Natural Resource' Advertising to Recycle an Industry's Reality"
Handbook of Political Communication Research By Lynda Lee Kaid Lawrence Erlbaum Associates, 2004
Librarian's tip: "Issue Advocacy Advertising" begins on p. 179
Harder Than Soft Money By Dreyfuss, Robert The American Prospect, No. 36, January-February 1998
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