Subliminal Advertising: Selected full-text books and articles
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why Allen & Unwin, 2008 (3rd Revised edition)
Librarian’s tip: Chap. 3 "Subliminal Advertising: The Biggest Myth of All"; Chap. 6 "'Under the Radar': Paid Product Placement"
The Effects of Subliminal Advertising on Consumer Attitudes and Buying Intentions International Journal of Management, Vol. 24, No. 1, March 2007
Subliminal Advertising and the Perpetual Popularity of Playing to People's Paranoia The Journal of Consumer Affairs, Vol. 40, No. 2, Winter 2006
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America University of Pennsylvania Press, 2010
The Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion Lawrence Erlbaum Associates, 2004
Librarian’s tip: Part I "Embedding Promotions within Programs: Subliminal Embeds and Product Placements"
Deceptive and Subliminal Advertising in Corporate America: Value Adder or Value Destroyer? Journal of Applied Management and Entrepreneurship, Vol. 10, No. 1, January 2005
PEER-REVIEWED PERIODICALPeer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
The FCC's Sponsorship Identification Rules: Ineffective Regulation of Embedded Advertising in Today's Media Marketplace Federal Communications Law Journal, Vol. 64, No. 3, May 2012
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century Lawrence Erlbaum Associates, 2003 (2nd edition)
Librarian’s tip: "The Subliminal Myth" begins on p. 275
Marketing to the Mind: Right Brain Strategies for Advertising and Marketing Quorum Books, 1996
Librarian’s tip: Discussion of subliminal advertising begins on p. 8
A Cognitive Psychology of Mass Communication Lawrence Erlbaum Associates, 2004 (4th edition)
Librarian’s tip: Discussion of subliminal advertising begins on p. 115
Sex in Advertising: Perspectives on the Erotic Appeal Lawrence Erlbaum Associates, 2003
Librarian’s tip: Chap. 11 "Subliminal Sexuality: The Fountainhead for America's Obsession"
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