Subliminal Advertising

Subliminal Advertising: Selected full-text books and articles

Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why By Max Sutherland Allen & Unwin, 2008 (3rd Revised edition)
Librarian’s tip: Chap. 3 "Subliminal Advertising: The Biggest Myth of All"; Chap. 6 "'Under the Radar': Paid Product Placement"
The Effects of Subliminal Advertising on Consumer Attitudes and Buying Intentions By Tsai, Ming-tiem; Liang, Wen-ko; Liu, Mei-Ling International Journal of Management, Vol. 24, No. 1, March 2007
Subliminal Advertising and the Perpetual Popularity of Playing to People's Paranoia By Broyles, Sheri J The Journal of Consumer Affairs, Vol. 40, No. 2, Winter 2006
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
The Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion By L. J. Shrum Lawrence Erlbaum Associates, 2004
Librarian’s tip: Part I "Embedding Promotions within Programs: Subliminal Embeds and Product Placements"
Deceptive and Subliminal Advertising in Corporate America: Value Adder or Value Destroyer? By Mujtaba, Bahaudin; Jue, Arthur L Journal of Applied Management and Entrepreneurship, Vol. 10, No. 1, January 2005
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century By Richard M. Perloff Lawrence Erlbaum Associates, 2003 (2nd edition)
Librarian’s tip: "The Subliminal Myth" begins on p. 275
Marketing to the Mind: Right Brain Strategies for Advertising and Marketing By Richard C. Maddock; Richard L. Fulton Quorum Books, 1996
Librarian’s tip: Discussion of subliminal advertising begins on p. 8
A Cognitive Psychology of Mass Communication By Richard Jackson Harris Lawrence Erlbaum Associates, 2004 (4th edition)
Librarian’s tip: Discussion of subliminal advertising begins on p. 115
Sex in Advertising: Perspectives on the Erotic Appeal By Tom Reichert; Jacqueline Lambiase Lawrence Erlbaum Associates, 2003
Librarian’s tip: Chap. 11 "Subliminal Sexuality: The Fountainhead for America's Obsession"
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