Internet Advertising

Internet Advertising: Selected full-text books and articles

Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why By Max Sutherland Allen & Unwin, 2008 (3rd Revised edition)
Librarian’s tip: Chap. 25 "The Web: Advertising in a New Age"
E-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online By Scott C. Fox American Management Association, 2009
Librarian’s tip: Chap. 21 "Increase Your Sales with Search Engine Keyword Marketing," Chap. 22 "Affiliate Program Advertising: Meet Your New Worldwide Sales Force"
Behavioral Advertising: The Cryptic Hunter and Gatherer of the Internet By Penn, Joanna Federal Communications Law Journal, Vol. 64, No. 3, May 2012
Effects of Varying Web-Based Advertising-Substantiation Information on Attribute Beliefs and Perceived Product Quality By O'Malley, Kathy L.; Bailey, Jeffrey J.; Tan, Chong Leng; Bozman, Carl S Academy of Marketing Studies Journal, Vol. 11, No. 2, July 2007
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Cross-Culture Internet Advertising By Khare, Nidhi Indian Journal of Economics and Business, Vol. 8, No. 1, June 2009
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Googling a Trademark: A Comparative Look at Keyword Use in Internet Advertising By Smith, Tyson Texas International Law Journal, Vol. 46, No. 1, Fall 2010
Internet Law - Advertising and Consumer Protection - FTC Extends Endorsement and Testimonial Guides to Cover Bloggers By Harvard Law Review, Vol. 123, No. 6, April 2010
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Media Diversity and Online Advertising By Ammori, Marvin; Pelican, Luke Albany Law Review, Vol. 76, No. 1, Fall 2012
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