Marshall McLuhan

Marshall McLuhan (Herbert Marshall McLuhan), 1911–80, Canadian communications theorist and educator, b. Edmonton, Alta. He taught at the Univ. of Toronto (1946–80) and at other institutions of higher education in Canada and the United States. McLuhan gained popularity and fame in the 1960s with his prophetic proposal that electronic media, especially television, were creating a "global village" in which "the medium is the message," i.e., the means of communications has a greater influence on people than the information itself. While many of the mass media were in early stages of development, McLuhan considered their effects on people to be potentially toxic and dehumanizing. His books include The Mechanical Bride (1951), The Gutenberg Galaxy (1962), Understanding Media (1964), From Cliché to Archetype (1970, with W. Watson), and City as Classroom (1977, with K. Hutchon and E. McLuhan).

See biographies by W. T. Gordon (1997) and D. Coupland (2010).

The Columbia Encyclopedia, 6th ed. Copyright© 2018, The Columbia University Press.

Marshall McLuhan: Selected full-text books and articles

Prophet of the Electric Age: Marshall McLuhan's Post-Curial Catholicism By Higgins, Michael W Commonweal, Vol. 138, No. 17, October 7, 2011
The Place of Marshall McLuhan in the Learning of His Times By Stahlman, Mark D Renascence: Essays on Values in Literature, Vol. 64, No. 1, Fall 2011
Postmodern Display: Staging the Mind of Marshall McLuhan (1) By Whittaker, Robin C Theatre Research in Canada, Vol. 27, No. 1, Spring 2006
Marshall McLuhan and the End of the World as We Know It By Gow, Gordon English Studies in Canada, Vol. 36, No. 2-3, June-September 2010
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
McLuhan's World-And Ours By Skinner, David The Public Interest, Winter 2000
McLuhan's New World By Wolfe, Tom The Wilson Quarterly, Vol. 28, No. 2, Spring 2004
Looking for a topic idea? Use Questia's Topic Generator
Search by... Author
Show... All Results Primary Sources Peer-reviewed


An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.