Marshall McLuhan

Marshall McLuhan (Herbert Marshall McLuhan), 1911–80, Canadian communications theorist and educator, b. Edmonton, Alta. He taught at the Univ. of Toronto (1946–80) and at other institutions of higher education in Canada and the United States. McLuhan gained popularity and fame in the 1960s with his prophetic proposal that electronic media, especially television, were creating a "global village" in which "the medium is the message," i.e., the means of communications has a greater influence on people than the information itself. While many of the mass media were in early stages of development, McLuhan considered their effects on people to be potentially toxic and dehumanizing. His books include The Mechanical Bride (1951), The Gutenberg Galaxy (1962), Understanding Media (1964), From Cliché to Archetype (1970, with W. Watson), and City as Classroom (1977, with K. Hutchon and E. McLuhan).

See biographies by W. T. Gordon (1997) and D. Coupland (2010).

The Columbia Encyclopedia, 6th ed. Copyright© 2014, The Columbia University Press.

Marshall McLuhan: Selected full-text books and articles

Digital McLuhan: A Guide to the Information Millennium
Paul Levinson.
Routledge, 1999
Explorations in Communication: An Anthology
Edmund Carpenter; Marshall McLuhan.
Beacon Press, 1960
Testing the Innis and McLuhan Theses: Mennonite Media Access and TV Use
Driedger, Leo; Redekop, Paul.
The Canadian Review of Sociology and Anthropology, Vol. 35, No. 1, February 1998
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Media and the American Mind: From Morse to McLuhan
Daniel J. Czitrom.
University of North Carolina Press, 1982
From New Criticism to Cultural Pluralism: The Southern Legacy of Marshall McLuhan
Precoda, Karl.
Mosaic (Winnipeg), Vol. 29, No. 3, September 1996
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Communications and History: Theories of Media, Knowledge, and Civilization
Paul Heyer.
Greenwood Press, 1988
Librarian’s tip: Chap. 9 "The Canadian Connection II: Marshall McLuhan"
The Global Village: Dead or Alive?
Ray B. Browne; Marshall W. Jishwick.
Bowling Green State University Popular Press, 1999
Librarian’s tip: "Turning McLuhan on His Head" begins on p. 14 and "Global Villages, Global Economies: Rethinking McLuhan" begins on p. 57
Understanding McLuhan: Television and the Creation of the Global Village
Antecol, Michael.
ETC.: A Review of General Semantics, Vol. 54, No. 4, Winter 1997
McLuhan's World-And Ours
Skinner, David.
The Public Interest, Winter 2000
McLuhan's New World
Wolfe, Tom.
The Wilson Quarterly, Vol. 28, No. 2, Spring 2004
A Philosophy of Mass Art
Noël Carroll.
Clarendon Press, 1998
Librarian’s tip: "Marshall McLuhan and the Electronic Future" begins on p. 145
Literacy in a Digital World: Teaching and Learning in the Age of Information
Kathleen Tyner.
Lawrence Erlbaum Associates, 1998
Librarian’s tip: "Whatcha Doin' Marshall McLuhan?" begins on p. 52
Dilemmas in the Study of Information: Exploring the Boundaries of Information Science
S. D. Neill.
Greenwood Press, 1992
Librarian’s tip: "Marshall McLuhan's Use of Brain Hemisphere Literature" begins on p. 67
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