Newspaper Advertising: Selected full-text books and articles
Attention, Attitude, and Affect in Response to Advertising Lawrence Erlbaum Associates, 1994
Librarian’s tip: Chap. 4 "How Readers Process Newspaper Advertising"
The Effects of Monopolization on Newspaper Advertising Rates American Economist, Vol. 36, No. 1, Spring 1992
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Advertising Agencies Reduce Reliance on Newspaper Ads Newspaper Research Journal, Vol. 22, No. 2, Spring 2001
PEER-REVIEWED PERIODICALPeer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Advertising and the Transformation of American Society, 1865-1920 Greenwood Press, 1990
Librarian’s tip: Discussion of newspaper advertising begins on p. 12
Personalities and Products: A Historical Perspective on Advertising in America Greenwood Press, 1998
Librarian’s tip: "Colonial Newspaper Advertising" begins on p. 8
State Laws Mandating Online Posting of Legal and Public Notices Traditionally Published in Newspapers Communications and the Law, Vol. 25, No. 1, April 2003
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