Newspaper Advertising

Newspaper Advertising: Selected full-text books and articles

Attention, Attitude, and Affect in Response to Advertising By Eddie M. Clark; Timothy C. Brock; David W. Stewart Lawrence Erlbaum Associates, 1994
Librarian’s tip: Chap. 4 "How Readers Process Newspaper Advertising"
The Effects of Monopolization on Newspaper Advertising Rates By Reimer, Eric American Economist, Vol. 36, No. 1, Spring 1992
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Wanted: More Newspaper Ads By Gren, Fredrik; Fogarty, Jay; Ubinas, Luis The McKinsey Quarterly, No. 1, Winter 1999
Advertising Agencies Reduce Reliance on Newspaper Ads By Maxwell, Ann; Wanta, Wayne Newspaper Research Journal, Vol. 22, No. 2, Spring 2001
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Advertising and the Transformation of American Society, 1865-1920 By James D. Norris Greenwood Press, 1990
Librarian’s tip: Discussion of newspaper advertising begins on p. 12
Personalities and Products: A Historical Perspective on Advertising in America By Edd Applegate Greenwood Press, 1998
Librarian’s tip: "Colonial Newspaper Advertising" begins on p. 8
Looking for a topic idea? Use Questia's Topic Generator
Author Advanced search

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.