Prescription Drug Advertising

Prescription Drug Advertising: Selected full-text books and articles

What You Should Know about Direct-to-Consumer Advertising of Prescription Drugs
Dukes, David E.; Rogers, James F.; Paine, Eric A.
Defense Counsel Journal, Vol. 68, No. 1, January 2001
The New Medicines: How Drugs Are Created, Approved, Marketed, and Sold
Bernice Schacter.
Praeger, 2006
Irresponsible Reminders: Ethical Aspects of Direct-to-Consumer Drug Advertising
Barbera, Christopher La.
Ethics & Medicine, Vol. 28, No. 3, Fall 2012
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy
Ahn, Ho-Young "Anthony"; Park, Jin Seong; Haley, Eric.
The Journal of Consumer Affairs, Vol. 48, No. 1, Spring 2014
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
The Learned Intermediary Doctrine and Beyond: Exploring Direct-to-Consumer Drug Advertising Liability in the New Millennium
Hill, Jaclyn Carole.
Defense Counsel Journal, Vol. 72, No. 4, October 2005
A Visual Analysis of Prescription Drug Advertising Imagery: Elaborating Foss's Rhetorical Techniques
Mullen, Lawrence J.; Fisher, Julie D.
Communication Studies, Vol. 55, No. 1, Spring 2004
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
The Information Utility of Dtc Prescription Drug Advertising
Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N.
Journalism and Mass Communication Quarterly, Vol. 81, No. 4, Winter 2004
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
A Cognitive Psychology of Mass Communication
Richard Jackson Harris.
Lawrence Erlbaum Associates, 2004 (4th edition)
Librarian’s tip: "Prescription Drug Advertising" begins on p. 122
Truth in Advertising: Rx Drug Ads Come of Age
Rados, Carol.
FDA Consumer, Vol. 38, No. 4, July-August 2004
Direct-to-Consumer Advertising for Prescription Drugs in Canada: Beyond Good or Evil
Regis, Catherine.
Health Law Review, Vol. 14, No. 2, Winter 2005
Media Effects: Advances in Theory and Research
Jennings Bryant; Dolf Zillmann.
Lawrence Erlbaum Associates, 2002 (2nd edition)
Librarian’s tip: "Commercial Product Advertising" begins on p.45
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