Prescription Drug Advertising

Prescription Drug Advertising: Selected full-text books and articles

What You Should Know about Direct-to-Consumer Advertising of Prescription Drugs By Dukes, David E.; Rogers, James F.; Paine, Eric A Defense Counsel Journal, Vol. 68, No. 1, January 2001
Irresponsible Reminders: Ethical Aspects of Direct-to-Consumer Drug Advertising By Barbera, Christopher La Ethics & Medicine, Vol. 28, No. 3, Fall 2012
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy By Ahn, Ho-Young "Anthony"; Park, Jin Seong; Haley, Eric The Journal of Consumer Affairs, Vol. 48, No. 1, Spring 2014
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
A Visual Analysis of Prescription Drug Advertising Imagery: Elaborating Foss's Rhetorical Techniques By Mullen, Lawrence J.; Fisher, Julie D Communication Studies, Vol. 55, No. 1, Spring 2004
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
The Information Utility of Dtc Prescription Drug Advertising By Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N Journalism and Mass Communication Quarterly, Vol. 81, No. 4, Winter 2004
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
A Cognitive Psychology of Mass Communication By Richard Jackson Harris Lawrence Erlbaum Associates, 2004 (4th edition)
Librarian’s tip: "Prescription Drug Advertising" begins on p. 122
Truth in Advertising: Rx Drug Ads Come of Age By Rados, Carol FDA Consumer, Vol. 38, No. 4, July-August 2004
Media Effects: Advances in Theory and Research By Jennings Bryant; Dolf Zillmann Lawrence Erlbaum Associates, 2002 (2nd edition)
Librarian’s tip: "Commercial Product Advertising" begins on p.45
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