Prescription Drug Advertising

Prescription Drug Advertising: Selected full-text books and articles

Medical Marketing Spending Soars 430% over 2 Decades By Cimino, Steve Clinical Psychiatry News, Vol. 47, No. 2, February 2019
A Longitudinal Examination of FDA Warning and Untitled Letters Issued to Pharmaceutical Companies for Violations in Drug Promotion Standards By Limbu, Yam B.; Mckinley, Christopher; Temperini, Valerio The Journal of Consumer Affairs, Vol. 53, No. 1, Spring 2019
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
What You Should Know about Direct-to-Consumer Advertising of Prescription Drugs By Dukes, David E.; Rogers, James F.; Paine, Eric A Defense Counsel Journal, Vol. 68, No. 1, January 2001
Poster Ads Don't Belong in the Clinic By Block, Allan M Clinical Psychiatry News, Vol. 47, No. 6, June 2019
The Effects of Involvement and Ad Type on Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs By Limbu, Yam; Torres, Ivonne M Journal of Health and Human Services Administration, Vol. 32, No. 1, Summer 2009
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Attitudes toward Pharmaceutical Direct-to-Consumer Advertising: The Role of Culture By Mukherji, Jyotsna; Mukherji, Ananda Journal of Competitiveness Studies, Vol. 25, No. 2, Summer 2017
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