Branding (in Marketing)

Branding (in Marketing): Selected full-text books and articles

World Famous: How to Give Your Business a Kick-Ass Brand Identity
David Tyreman.
American Management Association, 2009
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
Rick Mathieson.
AMACOM, 2010
Passion Branding
Neill Duffy; Jo Hooper.
Wiley, 2003
Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age
Rick Mathieson.
AMACOM, 2005
Integrated Branding: Becoming Brand-Driven through Companywide Action
F. Joseph LePla; Lynn M. Parker.
Quorum Books, 1999
In-Branding: Development of a Conceptual Model
Luczak, Cheryl A.; Pfoertsch, Waldemar; Beuk, Frederick; Chandler, Jennifer D.
Academy of Marketing Studies Journal, Vol. 11, No. 2, July 2007
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Research in Media Promotion
Susan Tyler Eastman.
Lawrence Erlbaum Associates, 2000
Librarian’s tip: Chap. 5 "Television Branding as Promotion"
Make Your Firm a Household Name
Von Brachel, John.
Journal of Accountancy, Vol. 187, No. 5, May 1999
If Nike Can "Just Do It," Why Can't We?
David C.; Freeling, Anthony; Leiter, Mark G.; Parsons, Andrew J.
The McKinsey Quarterly, No. 3, Summer 1997
Lead Us into Temptation: The Triumph of American Materialism
James B. Twitchell.
Columbia University Press, 1999
Librarian’s tip: Chap. 5 "The Branding of Experience or Why the Label Has Moved from Inside the Collar to Outside on the Shirt"
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