Branding (in Marketing): Selected full-text books and articles
Differentiate or Die: Survival in Our Era of Killer Competition Wiley, 2008 (2nd edition)
World Famous: How to Give Your Business a Kick-Ass Brand Identity American Management Association, 2009
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World AMACOM, 2010
Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age AMACOM, 2005
Integrated Branding: Becoming Brand-Driven through Companywide Action Quorum Books, 1999
In-Branding: Development of a Conceptual Model Academy of Marketing Studies Journal, Vol. 11, No. 2, July 2007
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Research in Media Promotion Lawrence Erlbaum Associates, 2000
Librarian’s tip: Chap. 5 "Television Branding as Promotion"
Make Your Firm a Household Name Journal of Accountancy, Vol. 187, No. 5, May 1999
If Nike Can "Just Do It," Why Can't We? The McKinsey Quarterly, No. 3, Summer 1997
Lead Us into Temptation: The Triumph of American Materialism Columbia University Press, 1999
Librarian’s tip: Chap. 5 "The Branding of Experience or Why the Label Has Moved from Inside the Collar to Outside on the Shirt"
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