Branding (in Marketing)

Branding (in Marketing): Selected full-text books and articles

Passion Branding By Neill Duffy; Jo Hooper Wiley, 2003
In-Branding: Development of a Conceptual Model By Luczak, Cheryl A.; Pfoertsch, Waldemar; Beuk, Frederick; Chandler, Jennifer D Academy of Marketing Studies Journal, Vol. 11, No. 2, July 2007
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Research in Media Promotion By Susan Tyler Eastman Lawrence Erlbaum Associates, 2000
Librarian’s tip: Chap. 5 "Television Branding as Promotion"
Make Your Firm a Household Name By Von Brachel, John Journal of Accountancy, Vol. 187, No. 5, May 1999
If Nike Can "Just Do It," Why Can't We? By David C.; Freeling, Anthony; Leiter, Mark G.; Parsons, Andrew J The McKinsey Quarterly, No. 3, Summer 1997
Lead Us into Temptation: The Triumph of American Materialism By James B. Twitchell Columbia University Press, 1999
Librarian’s tip: Chap. 5 "The Branding of Experience or Why the Label Has Moved from Inside the Collar to Outside on the Shirt"
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