Branding (in Marketing)

Branding (in Marketing): Selected full-text books and articles

You Are the Brand By Steve Adubato Rutgers University Press, 2011
Passion Branding By Neill Duffy; Jo Hooper Wiley, 2003
If Nike Can "Just Do It," Why Can't We? By David C.; Freeling, Anthony; Leiter, Mark G.; Parsons, Andrew J The McKinsey Quarterly, No. 3, Summer 1997
Lead Us into Temptation: The Triumph of American Materialism By James B. Twitchell Columbia University Press, 1999
Librarian's tip: Chap. 5 "The Branding of Experience or Why the Label Has Moved from Inside the Collar to Outside on the Shirt"
In-Branding: Development of a Conceptual Model By Luczak, Cheryl A.; Pfoertsch, Waldemar; Beuk, Frederick; Chandler, Jennifer D Academy of Marketing Studies Journal, Vol. 11, No. 2, July 2007
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Is Co-Branding a Double-Edged Sword for Brand Partners? By Lee, Chia-Lin European Research Studies, Vol. 17, No. 4, October 2014
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