Customer Relationship Management (CRM)

Customer Relationship Management (CRM): Selected full-text books and articles

Customer Relationship Management: A Theoretical Approach By Economics, Management and Financial Markets, Vol. 11, No. 1, March 2016
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Multi-Agent Framework for Social Customer Relationship Management Systems By Olszak, Celina; Bartus, Tomasz Issues in Informing Science & Information Technology, Vol. 10, Annual 2013
Customer Relationship Management: Concept and Importance for Banking Sector By Laketa, Marko; Sanader, Dusica; Laketa, Luka; Misic, Zvonimir UTMS Journal of Economics, Vol. 6, No. 2, December 2015
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Rethinking CRM to Make It Pay By Valentine, Lisa ABA Banking Journal, Vol. 97, No. 5, May 2005
Innovation Capability and Customer Relationship Management: A Review By Toma, Mihaela; Mihoreanu, Larisa; Ionescu, Alexandru Economics, Management and Financial Markets, Vol. 9, No. 4, December 2014
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Executing A Customer Relationship Management Programme in an Emerging Market: An Empirical Approach By Taiwo, Akinyele Samuel; Olorunleke, Kola Manager, No. 17, January 1, 2013
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
CRM in 2015: Drive Higher User Adoption for Better ROI By Malone, Lorcan CRM Magazine, Vol. 19, No. 1, January 2015
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