Customer Relationship Management (CRM)

The Relational Enterprise: Moving beyond CRM to Maximize All Your Business Relationships By Kenneth Carlton Cooper AMACOM, 2002

New Economy Emotion: Engaging Customer Passion with E-CRM By Alfredo Zingale; Matthias Arndt Wiley, 2001

The Customer Differential: The Complete Guide to Implementing Customer Relationship Management By Melinda Nykamp AMACOM, 2001

Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers By Bernd H. Schmitt Wiley, 2003

The Seven Myths of Customer Management: How to Be Customer-Driven without Being Customer-Led By John Abram; Paul Hawkes Wiley, 2003