Customer Relationship Management (CRM)
Customer Relationship Management (CRM): Selected full-text books and articles
Relationship Marketing: Successful Strategies for the Age of the Customer
Perseus Publishing, 1991
Customer Relationship Management: A Theoretical Approach
Economics, Management and Financial Markets, Vol. 11, No. 1, March 2016
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Multi-Agent Framework for Social Customer Relationship Management Systems
Issues in Informing Science & Information Technology, Vol. 10, Annual 2013
Customer Relationship Management: Concept and Importance for Banking Sector
UTMS Journal of Economics, Vol. 6, No. 2, December 2015
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Rethinking CRM to Make It Pay
ABA Banking Journal, Vol. 97, No. 5, May 2005
Innovation Capability and Customer Relationship Management: A Review
Economics, Management and Financial Markets, Vol. 9, No. 4, December 2014
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Executing A Customer Relationship Management Programme in an Emerging Market: An Empirical Approach
Manager, No. 17, January 1, 2013
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
CRM in 2015: Drive Higher User Adoption for Better ROI
CRM Magazine, Vol. 19, No. 1, January 2015
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