International Marketing

International Marketing: Selected full-text books and articles

International Marketing Research By C. Samuel Craig; Susan P. Douglas Wiley, 2005 (3rd edition)
Renting Goodwill in International Marketing Channels: An Analysis of Pricing Strategies and Bargaining Power By Farrell, Carlyle; Fearon, Gervan Atlantic Economic Journal, Vol. 33, No. 3, September 2005
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
International Marketing Standardization: A Meta-Analytic Estimation of Its Antecedents and Consequences By Tan, Qun; Sousa, Carlos M. P Management International Review, Vol. 53, No. 5, September 2013
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
One Size Does Not Fit All: Creating and Implementing a Winning International Marketing Strategy By Garcia, Juliana; Mendez, Marisa Strategies: The Journal of Legal Marketing, Vol. 12, No. 7, July 2010
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