International Marketing

International Marketing: Selected full-text books and articles

International Marketing Research By C. Samuel Craig; Susan P. Douglas Wiley, 2005 (3rd edition)
Entry Methods and International Marketing Decision Making: An Empirical Investigation By Vrontis, Demetris; Kitchen, Philip J International Journal of Business Studies, Vol. 13, No. 1, June 2005
Renting Goodwill in International Marketing Channels: An Analysis of Pricing Strategies and Bargaining Power By Farrell, Carlyle; Fearon, Gervan Atlantic Economic Journal, Vol. 33, No. 3, September 2005
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Creating New Trends in International Marketing Communication By Grybs, Marta Journal of Economics & Management, Vol. 15, January 1, 2014
International Marketing Standardization: A Meta-Analytic Estimation of Its Antecedents and Consequences By Tan, Qun; Sousa, Carlos M. P Management International Review, Vol. 53, No. 5, September 2013
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
The Impact of International Marketing Decisions on the Environment: A Comparative Study of U.S. and Colombian Firms By Norvell, Wayne; Andrus, David M.; Layman, Valerie Multinational Business Review, Vol. 4, No. 1, Spring 1996
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Information Technology, International Marketing and Foreign Subsidiaries' Market Share By Carpano, Claudio; Rahman, Manzur Multinational Business Review, Vol. 6, No. 1, Spring 1998
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
One Size Does Not Fit All: Creating and Implementing a Winning International Marketing Strategy By Garcia, Juliana; Mendez, Marisa Strategies: The Journal of Legal Marketing, Vol. 12, No. 7, July 2010
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