Relationship Marketing

Relationship Marketing: Selected full-text books and articles

Total Relationship Marketing By Evert Gummesson Routledge, 2012 (3rd edition)
Strategic Market Relationships: From Strategy to Implementation By Bill Donaldson; Tom O’Toole Wiley, 2007 (2nd edition)
The Marketing Book By Michael J. Baker; Susan Hart Butterworth-Heinemann, 2008 (6th edition)
Integrated Marketing Communications: A Primer By Philip J. Kitchen; Patrick De Pelsmacker Routledge, 2004
Proposal of Innovative Approaches of Relationship Marketing in Business By Lendel, Viliam; Varmus, Michal Business: Theory and Practice, Vol. 16, No. 1, March 2015
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
A Relationship Marketing Model for Brand Advertising Websites: An Analysis of Consumers' Perceptions By Patsioura, Fotini; Malama, Eleonara-Ioulia; Vlachopoulou, Maro International Journal of Management, Vol. 28, No. 4, December 2011
Relationship Marketing at Law Firms: Four Best Practices By Swan, Wilbur Strategies: The Journal of Legal Marketing, Vol. 10, No. 7, August 2008
Looking for a topic idea? Use Questia's Topic Generator
Search by... Author
Show... All Results Primary Sources Peer-reviewed


An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.