Relationship Marketing

Relationship Marketing: Selected full-text books and articles

Total Relationship Marketing By Evert Gummesson Routledge, 2012 (3rd edition)
Strategic Market Relationships: From Strategy to Implementation By Bill Donaldson; Tom O’Toole Wiley, 2007 (2nd edition)
Temporarily FREE! The Marketing Book By Michael J. Baker; Susan Hart Butterworth-Heinemann, 2008 (6th edition)
Integrated Marketing Communications: A Primer By Philip J. Kitchen; Patrick De Pelsmacker Routledge, 2004
Using Relationship Marketing in College Student Recruitment By Vander Schee, Brian A College and University, Vol. 84, No. 1, Summer 2008
The Role of Relationship Investment in Relationship Marketing in Nonprofit Organizations By Handriana, Tanti; Dharmmesta, Basu Swastha; Purwanto, Bernardinus Maria International Journal of Management and Marketing Research, Vol. 8, No. 2, May 1, 2015
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Quantifying the Use of Relationship Marketing Tactics in the National Basketball Association By Achen, Rebecca M Journal of Contemporary Athletics, Vol. 10, No. 1, January 1, 2016
Proposal of Innovative Approaches of Relationship Marketing in Business By Lendel, Viliam; Varmus, Michal Business: Theory and Practice, Vol. 16, No. 1, March 2015
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
A Relationship Marketing Model for Brand Advertising Websites: An Analysis of Consumers' Perceptions By Patsioura, Fotini; Malama, Eleonara-Ioulia; Vlachopoulou, Maro International Journal of Management, Vol. 28, No. 4, December 2011
The Influence of Social Media Investment on Relational Outcomes: A Relationship Marketing Perspective By Clark, Melissa; Melancon, Joanna International Journal of Marketing Studies, Vol. 5, No. 4, August 2013
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Relationship Marketing at Law Firms: Four Best Practices By Swan, Wilbur Strategies: The Journal of Legal Marketing, Vol. 10, No. 7, August 2008
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