To Accountants Who Want to Impress Clients: Join an Exclusive Group of Professionals Who Receive Business-Building Tips, Client-Service Strategies and Critical Product Information Directly from Intuit. (Intuit-Sponsored Advertisement)

Article excerpt

An impressive 2.6 million business professionals use QuickBooks[R] financial software. And that's just one of the many Intuit[R] solutions on the market. Chances are, a few of your clients rely on these tools.

In order for you to lend TRUE value to these clients, you need to know about these solutions ... and so much more.

You've heard it before: the ever-changing world of financial software is forever changing accounting. So what's a service-oriented accountant to do? How do you stay afloat on the shifting sea of solutions and one step ahead of your clients?

THE SAME QUESTIONS. A DIFFERENT ANSWER.

As an extension of its Right for My Firm, Right for My Clients philosophy, Intuit Professional Accounting Solutions recently launched Intuit[R] ProConnection[TM]--a straight-from-the-horse's-mouth solution to this frustrating quandary.

Intuit ProConnection is a free program designed to go beyond the mere dissemination of product information. Accountants who enroll will also receive industry news, winning practice development tips, short cuts, marketing ideas, special offers and best practices--even if they (or their clients) are not currently using Intuit products. This information will come directly from real-world accounting professionals ... and from Intuit, itself.

AN INNOVATIVE, NEW WIN/WIN RELATIONSHIP.

The genesis of this unprecedented program was the interaction between Intuit and accounting professionals during one-on-one interviews, focus groups, conferences, conventions, trade shows and time spent "in the trenches" with accountants at their firms.

The driving force is Intuit's firmly held belief that accountants are critical to its success.

"Whenever I meet with accountants and discuss their needs, one message always comes through loud and clear: 'Help me to move my practice to the next level of service and profitability,'" said Dan Manack, senior vice president of Intuit Professional Accounting Solutions (PAS).

"Our Intuit ProConnection program is our cavalry charge in response to their calls for aid. Participating accountants are taught some of the best practices used in the industry today, and when combined with special insights about Intuit-related products and services, plus exclusive offers---all directly from the source, we believe this program is unbeatable."

ONE CRITICAL KEY TO A CLIENT-FRIENDLY ACCOUNTANT.

No one knows better than you what your clients need to make them happy. And what keeps them coming back. Intuit ProConnection is so all-encompassing, you'll be hard-pressed to find this type of information and resources anywhere else.

"At Intuit, our goal is simple: give accountants better opportunities for success than anyone else," said Rich Walker, director of Intuit's Accountant Services Group. "Intuit ProConnection is one more important step forward for us in fulfilling that vision. We believe that accountants choosing to partner with Intuit through such programs as Intuit ProConnection will increasingly enjoy a rich and diverse range of benefits tailored to both them and their clients."

RIGHT FOR YOUR FIRM. RIGHT FOR YOUR CLIENTS.

Intuit ProConnection will lend you the support you need to help you grow and strengthen your relationships with your clients whether or not they use Intuit products. …