Academic journal article ABA Banking Journal

"What Do Banks Need Now?"

Academic journal article ABA Banking Journal

"What Do Banks Need Now?"

Article excerpt

"What do banks need now? How can we meet those unique needs in the future? What can we do to help the bank's overall performance?" These are the questions we continually ask ourselves at PRIMEVEST Financial Services.

Unmatched Program Breadth

With clients ranging in asset size from $50 million to $30 billion, PRIMEVEST'S flexibility is unsurpassed in meeting banks' objectives. Part of what makes PRIMEVEST SO flexible is our self-clearing platform, allowing us to tailor our services while maintaining 100% quality control. Together with innovative technology, we deliver personalized client services and operational efficiencies that can grow with any size bank. From Cash Management to Online Brokerage, and from Platform Programs to Full-Service Investment Services, from creating a proprietary Broker/Dealer to Clearing Services, PRIMEVEST will customize investment and insurance programs to accommodate a bank's needs. The banks with whom we work, and their clients, will never have to go through another conversion.

One area in which we've seen an increase in demand is platform programs. This unique combination of dedicated Registered Representatives and Licensed Branch Employees work together in offering Annuities, Mutual Funds, Simplified Term Insurance and other products to clients. Platform programs are a core business of PRIMEVEST, and we are dedicated to providing extensive training, marketing and business support for those programs. Through platform programs, PRIMEVEST has helped banks touch more clients, increase deposit penetration, and enhance profitability.

PRIMEVEST also recognizes the desire of many banks to establish a strong brand identity in their own marketplace. As a pioneer in offering private label programs, PRIMEVEST gives banks the level of personalization desired in their marketing materials, while meeting compliance requirements.

Unsurpassed Service

PRIMEVEST is structured to deliver maximum value to our clients. …

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