Academic journal article International Journal of Sports Marketing & Sponsorship

Highlights of PKF's "Financing Football-The New Reality" Survey August 2003

Academic journal article International Journal of Sports Marketing & Sponsorship

Highlights of PKF's "Financing Football-The New Reality" Survey August 2003

Article excerpt

Outlook for profit remains poor

* Only 17% of Scottish Premiership clubs expect to make a profit at year end compared with 30% of English Premiership clubs and 20% of English First Division.

Players salaries are linked to performances on the pitch

* 71% of clubs now implement salary packages which reflect performance with the majority of clubs believing the performance element should be linked purely to results on the pitch.

* 55% of respondents in the First Division and SPL reduce salaries if the club suffers relegation.

* Only 10% of Premiership clubs regard the introduction of salary capping as a good idea compared with 80% in the First Division and 50% in the SPL.

* 52% of FDs believe players should be paid for their image rights reflecting the changing nature of the commercial football business.

Agents losing their powerbase

* While recognising their usefulness, 62% of FDs think agents add cost. 38% of clubs believe agents are too powerful, down from 78% last year. This may reflect the fact that the significant shift in supply and demand means agents have lost some of their trump cards at the negotiating table.

Conflict of interest

* 81% believe football managers should not be able to own shares in agencies which their clubs uses, reflecting the fact that shareholdings represent a clear conflict of interest and can only be bad for the game.

TV--UK clubs back collective selling of rights

* Against the possibility of the EC imposing the fragmentation of football media rights, restricting exclusivity and enforcing individual selling, 100% of clubs in the Premiership and First Division support the collective selling of TV rights. …

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