Academic journal article ABA Banking Journal

Fulfilling Promises in America's Communities

Academic journal article ABA Banking Journal

Fulfilling Promises in America's Communities

Article excerpt

OCTOBER MARKED THE FOURTH anniversary of ABA's partnership with America's Promise, the national not-for-profit organization dedicated to improving the lives of our nation's youth.

America's Promise, founded by Gen. Colin Powell, believes that every young person should have a chance at the American Dream and an opportunity to lead a productive and fulfilling life. Bankers are helping to make that happen every day, somewhere in this country.

The First National Bank of Slippery Rock, Pa., for example, has focused on helping new parents get their children off to a good financial start.

The bank's branch managers keep track of expecting parents in the community and send the proud parents a special baby-welcoming package, which includes a letter of congratulations, a gift certificate to open a savings account for the new arrival, a "Future Banker" bib and information about the bank's online banking services. Parents who open an account for their new baby receive a small white photo album with "Future Banker" printed on the front. Inside the album is another certificate congratulating the parents and asking for a photo of their newborn to be used in the bank's newsletter.

Bank West of Nevada has taken an active organizing role in creating a "Community of Promise" in the Las Vegas area, and even donated the group's 1,100-square-foot office space. The goal is to unite local youth organizations as a means to strengthen their ability to serve the local community. Ultimately this "Community of Promise" hopes to engage every business organization in Las Vegas to join the America's Promise initiative. The Las Vegas Promise campaign has even enlisted people who attend the hundreds of conventions held each year in the city. …

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