Academic journal article Journal of Accountancy

Change Your Attitude to Rev Up for Success

Academic journal article Journal of Accountancy

Change Your Attitude to Rev Up for Success

Article excerpt

Pricing for services and billing appropriately is one of the most important skills in the successful practice of accountancy. However, you need to understand first how your attitude and habits hold you back.

The number one problem facing accounting firms yesterday, today, and tomorrow is attitude.

Too many accountants have the wrong attitude about a number of things. For instance, too many feel there is something immoral about charging more than their standard chargeout rates. Too many think that if they raise their prices, they'll lose a lot of clients. Too many have the attitude that something has to come hard to be worth anything.

Unconsciously, most CPAs accept these attitudes as if they were among the Ten Commandments. But these are not the Ten Commandments. They are myths. How many more of these myths do you accept without thinking?

Here's the bad news: As long as you have those attitudes, you will not be as financially successful as you deserve. Here's the good news: You can change your attitude. It's as simple--and as hard--as changing your mind.

But changing your mind requires you to form new habits. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.