Academic journal article International Journal of Sports Marketing & Sponsorship

'Forget the Old, on with the New' (Unknown Source)

Academic journal article International Journal of Sports Marketing & Sponsorship

'Forget the Old, on with the New' (Unknown Source)

Article excerpt

No doubt this is good advice in many situations, but what about all the good that was in the old? Perhaps it would be better to say "on with the new but keep the good of the old".

If you agree with this last statement, you will be delighted to see the first issue of the International Journal of Sports Marketing and Sponsorship under our new publisher, International Marketing Reports.

Yes, there will be changes and new things that you will observe in the next few issues of the journal. Our publisher, Simon Rines, is discussing some of them here. Others are at the planning stage, and will be reported in later issues. But with all the new, the journal is committed to keep the best of the old.

The mission of the journal will stay the same: to serve as a channel for state of the art research and best practice knowledge in sports marketing and sponsorship.

The scope and target audience of the journal will not change; indeed it will be reinforced, bringing together academia, professionals and members of the sport industry from all over the globe.

The high quality, timeliness and accessibility of the content will be, as always, my first priority. We will continue with the rigorous and constructive review process, and with the help of new technology, the process will become faster and easier for all stakeholders. …

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