Academic journal article Journal of Accountancy

Institute Launches Financial Literacy Campaign

Academic journal article Journal of Accountancy

Institute Launches Financial Literacy Campaign

Article excerpt

The AICPA, with the support of state societies, initiated a multifaceted effort to encourage CPAs to volunteer to educate Americans on financial topics relevant to various stages of life--from teaching 4-year-olds to put pennies in piggy banks to helping adults work toward a secure retirement. At a May press conference the Institute's president and CEO, Barry C. Melancon; its chairman, S. Scott Voynich; and U.S. Comptroller General David M. Walker introduced the AICPA's 360 Degrees of Financial Literacy program, calling on CPAs to get involved. Among the program's components are

* An AICPA task force, the national CPA financial literacy commission, which will offer strategic guidance, act as a liaison-builder and promote community-based financial literacy groups in which CPAs will participate.

* A grassroots mobilization team that will document best practices and work with state societies to promote CPA volunteer activities in communities across the nation.

* A Web site (www.aicpa.org/financialliteracy) to be launched in the fall that will provide practical information upon which consumers can base their financial decisions. …

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