Academic journal article ABA Banking Journal

Re-Inventing Volunteerism

Academic journal article ABA Banking Journal

Re-Inventing Volunteerism

Article excerpt

Given the busy everyday lives of most people, it's hard to get them to take up a cause. The result is that it's difficult for nonprofit organizations to fill the ranks of volunteers needed to establish programs for a community.

Univest Bank, headquartered in Souderton, Pa., licked this problem--for both their busy bank employees and customers--with a trade show format.

If you have been to any bank trade show, you will be familiar with the tables and booth set up to attract you. They are all designed to display products and services. Some things are to better your business; others may offer ways to simplify a department's workflow.

Now take that to another level. Instead of products for your offices, think of a trade show displaying messages about community services.

"This started as an initiative to educate our employees about community programs," explains Kim Dychtwaller, corporate communications officer for Univest. The $1.7 billion-asset bank, which has long involved itself in the communities it serves, first opened its volunteer trade show three years ago as a way to increase the numbers of volunteers in Bucks and Montgomery counties in eastern Pennsylvania. "We consider ourselves a strong and influential leader in the communities that we serve," states Dychtwaller. …

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