Academic journal article Childhood Education

Teach the Children

Academic journal article Childhood Education

Teach the Children

Article excerpt

Produced by On Television, Ltd. Distributed by California Newsreel, 1992. 57 min., color. Elementary and high school purchase, $49; college, $195 (VHS). This investigative report, hosted by Edwin Newman, examines television as a teacher of children. Teachers and parents will be particularly interested in the thoroughly documented history of children's television programming. When television first began, its audience was an elitist group and children's programming was correspondingly extensive and of high quality. In 1955, "there were more shows for children than there were soap operas, news, variety and dramatic programs." When television sets became less expensive, however, a mass market emerged and sponsors started supporting programs for adult viewers, relegating children's television to the "Saturday morning ghetto." A battle began to regain quality air time and programs, to prevent advertisers from exploiting children, and to shield children from the violence, sex and negative images of teachers and schooling.

This video features the efforts of two fighters in the battle Peggy Charren, founder of Action for Children's Television, and Joan Ganz Cooney, founder of Children's Television Workshop. …

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