Academic journal article Research-Technology Management

Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability

Academic journal article Research-Technology Management

Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability

Article excerpt

Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability; Michael L. George, James Works and Kimberly Watson-Hemphill; McGraw-Hill, New York, NY; 2005; 335 pp., $29.95.

Three consultants seek to answer "the question nearly every CEO asks: 'How can I drive more innovation faster to enable sustained profitable growth?'" More specifically, they present the infrastructure and tools to achieve:

* "Significantly faster and predictable time-to-market for products or services.

* A highly differentiated, exciting product, service, or experience.

* Fast innovation lead times (from opportunity to market).

* Greater creativity in the types of innovation you pursue."

They explain that Part I looks at Fast Innovation from an executive view, considering its strategic impact and requirements, and outlines solutions that directly address the CEO's top innovation frustrations. It discusses how fast, differentiated and sustainable innovation can improve shareholder returns, and also the strategic importance of exploiting new dimensions of innovation. Mini-chapters called Spotlights present key implementation principles and practices (such as what it will take to be fast and differentiated), many of which must be supported by the CEO to succeed. …

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