Academic journal article Research Quarterly for Exercise and Sport

What Do Female Athletes Look like in Taiwan? A Study of Collegiate Students' Response to the Image of Female Athletes in Taiwan

Academic journal article Research Quarterly for Exercise and Sport

What Do Female Athletes Look like in Taiwan? A Study of Collegiate Students' Response to the Image of Female Athletes in Taiwan

Article excerpt

The beauty of female athletes and the associated images of their bodies are often packaged for the consumption of their fans and audiences. Many researches have shown the fact that female athletes were "less visible" than the male counterparts (Duncan, 1990; Hargreaves, 1994; Duncan & Messner, 1998; Kane & Lensky, 1998; Lippe, 2001, 2002). The purpose of the study was to investigate how college students responded to and perceived the images of female athletes in Taiwan in a framework of female versus male athletes. Taiwan has become a "global" society, and yet the issue of gender in sports has not yet been well investigated. A mixed method (qualitative and quantitative) was designed in the study. Two hundred college students (77 women and 123 men) from one of the largest college institutes in Taiwan participated in the survey, and one third of participants (30 women and 35 men) were targeted for the follow-up study. The methods of data collection included questionnaire, informal interviews and the participants' observational fieldnotes. Content analysis was adopted in the study. Qualitative techniques (constant comparison, analysis in terms of frequency counts and qualitative or nonfrequency analysis were used to determine emergent themes (Goetz & LeCompte, 1984; Glaser & Strauss, 1967; Fraenkel & Wallen, 1996; Merriam, 1998), which produced comparative perspectives. …

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