Academic journal article Research Quarterly for Exercise and Sport

Differences between Fan Characteristics of American Hockey League and Arena2 Football League

Academic journal article Research Quarterly for Exercise and Sport

Differences between Fan Characteristics of American Hockey League and Arena2 Football League

Article excerpt

The purpose of the study was to examine and compare fan characteristics between two minor league franchises. Previous research has examined factors that influence fan attendance at minor league sporting events. To date, a comparison of minor league fan characteristics across sports in the same community has not been conducted. The sample consisted of 980 fans attending AHL hockey and Arena2 Football in Manchester, NH, a community of 215,000 located 50 miles north of Boston, MA. Participants were surveyed at the downtown Verizon Wireless Arena during both weeknight and weekend contests and the data were analyzed using chi square, and an alpha value of .05 was used to determine significant differences. The independent variables were two groups: hockey (spectators attending an AHL hockey game) and football (spectators attending an Arena2 football game). The dependent variables included, where they obtained their information regarding the team (s); frequency of visits to the team web-site; decision making regarding game attendance; reason for game attendance; and demographic information. The results indicate that hockey and football spectators were predominantly men with an average education level of college degree and average family income of $63,500. Significant differences were demonstrated in the spectator's use of team websites; 38.8% of hockey visited the team website more than 20 times per season compared to 11. …

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