Academic journal article Research Quarterly for Exercise and Sport

Causal Relationships of Psychological Commitment, Subjective Norms and Situational Factors to Future Intention

Academic journal article Research Quarterly for Exercise and Sport

Causal Relationships of Psychological Commitment, Subjective Norms and Situational Factors to Future Intention

Article excerpt

The purpose of this study is to identify the variables affecting attendance to sports games in the future and to examine the causal relationships of psychological commitment, subjective norms and situational factors to future intention on attending games toward a sports team. It has been widely suggested that psychological commitment and subjective norms are positively related to future intention (Ajzen & Fishbein, 1980; Dick & Basu, 1994; Funk & James, 2001; Ha, 1998; Iwasaki & Havitz, 1998; Kim, 2003; Mahony, et al., 2000; Pritchard, 1991; Pritchard et al., 1999). However, situational factors are negatively related to future intention (Mahony et al., 2000; Sheppart, Hartwick, & Warshaw, 1988; Zhang, Pease, Hui, & Michaud, 1995). Useable data were collected from undergraduate students (N = 443) enrolled at a large, public university. Elements of survey instrument were modified from existing scales and developed on the basis of a pretest with use of the elicitation technique (Ajzen & Fishbein, 1980; Cunningham & Kwon, 2003; Mahony, Madrigal, & Howard, 2000; Kwon & Trail, 2003). In order to analyze data, the samples were split (sample A = 221 and sample B = 222). Sample A was utilized to purify the scales with use of Cronbach's [alpha], item-to-total correlation, and exploratory factor analysis. Sample B was used to confirm the factor structure with use of the items retained from the results of Sample A using a confirmatory factor analysis (CFA). …

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