Academic journal article International Journal of Sports Marketing & Sponsorship

Introduction

Academic journal article International Journal of Sports Marketing & Sponsorship

Introduction

Article excerpt

Why a Spanish and Latino special edition? There are several reasons. One is the sheer size of the Spanish-influenced region: Latin America covers 21 million square kilometres in 20 countries. It has 549 million inhabitants, speaking mainly Spanish and Portuguese, whose cultural sphere encompasses the US and the rest of the world. Another is that among today's 'big three' global sports--cricket, baseball and soccer--Latin America, Spain and Portugal are the mainstays of the latter. What's more, unlike culture-bound cricket, which is practised principally in the Commonwealth countries, and baseball, which is so popular in the US and Japan, football has become the universal sport, favoured not only in Europe and Latin America but also in Asia, Africa and across the globe.

The contributions here vary greatly in content. Barajas and Urrutia analyse support in relation to club performance, based on research among Spain's professional league clubs, and propose a model for managing that support. Ferreira and Bravo take a multilevel approach to explore the effects and sources of influence for football attendance in Chile. …

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