Academic journal article Journal of Accountancy

Working with an outside Speaker: Checklist

Academic journal article Journal of Accountancy

Working with an outside Speaker: Checklist

Article excerpt

* Set speech content and time limits. Be specific. Don't ask for a speech on the local economy; ask for a 30-minute talk on the current economic trends in the greater Chicago area and how they apply to metal fabricators.

* Describe the potential audience. Will they be professionals? Manufacturers? Clients? How many attendees are expected? Tell the speaker the audience's level of familiarity with the subject so the speeeh is geared to their needs.

* Explain why you are presenting the seminar: to promote good will among clients, to attract new clients, to present the firm as an industry expert or to educate clients or staff. The speaker can better clarify the topic if he or she understands the firm's motivation.

* Ask for an outline beforehand. This will help ensure the speech is on target and will make it possible to hand out copies so attendees can take notes.

* Ask what audio-visual equipment will be needed. Provide a diagram of the room and find out where to place the easel, overhead, etc.

* If there will be a panel, provide each member with an outline of the other presenters' speeches to prevent overlap. …

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