Academic journal article Research-Technology Management

Firms Entering Virtual Worlds

Academic journal article Research-Technology Management

Firms Entering Virtual Worlds

Article excerpt

Virtual worlds are emerging fast on the business landscape, but few companies have developed strategies to deal with them, according to a new report from The Conference Board. Membership is now in the millions, and many of the participants are not just customers, but employees, says Crafting a Strategy for Virtual Worlds: Eight Questions to Ask (available from courter@conference-board.org).

The report describes a Virtual World as a 3-D Internet-based simulated social networking community, usually modeled after the "real" world, with buildings, roads, meeting rooms, bars, and billboards. Generally, many users participate at any time, with the interaction being immediate--taking place in "real time." Some examples of virtual worlds include Second Life, Kaneva and There.

Cisco, IBM, Dell, and other leaders already have a substantial presence in Second Life, the report finds. Retailers such as Circuit City and Sears are also there, and information services providers such as Reuters have built large installations that offer a menu of financial data, including videos of up-to-the-minute news clippings.

"Although virtual worlds appear to mimic the real world, this is an illusion," says Edward M. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.