Academic journal article T H E Journal (Technological Horizons In Education)

Sloganize Me! an Online Podcasting Tool Doubles as a Portal to Self-Rebirth

Academic journal article T H E Journal (Technological Horizons In Education)

Sloganize Me! an Online Podcasting Tool Doubles as a Portal to Self-Rebirth

Article excerpt

ARE YOU THINKING WHAT I'M THINKING? Exactly--it's high time I get a new slogan. My old one just isn't supporting my mojo the way it once did: Weinstock ... not so much. Droll self-deprecation doesn't quite leap off the business card.

So where do you go when you need a slogan? After reading our story on podcasting tools (see page 30), I found just the place: Sloganizer.net. Sloganizer is an instant slogan creator. You punch in your keywords and it fires back with a punchy catchphrase. If you don't care for it, simply click for another one. It feeds you slogans until you land on one you like. Sloganizer: A land without writer's block. Hey, that's a darn good slogan right there!

I need something like what Willie Mays had. There was a guy with a world-class slogan: Where triples go to die. Meaning the Say Hey Kid was so fast in center field, he could turn would-be extra-base hits into merely well-struck outs. I need something buoyant and expansive, that captures my best intentions, my best day's work. The idealized me. Me, starring David Beckham.

At Sloganizer, I cued in my Teutonic surname and waited for the new me to appear. Right off, Sloganizer showed our lack of familiarity, offering up Weinstock is our middle name! Actually it's Craig. A second try was likewise off-key: Weinstock--go for it! My interior voice is more circumspect; more like, Weinstock--look both ways. I liked 3 ... 2 ... 1 ... Weinstock! It had a nice momentum, but perhaps would create undue expectations. …

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