Academic journal article ABA Banking Journal

This Web's for You

Academic journal article ABA Banking Journal

This Web's for You

Article excerpt

IT MAY SEEM COUNTERINTUITIVE to be introducing a revamped publication website in the pages of a print magazine, but the fact is, a large part of the site's target audience is you, the readers of this magazine.

The site has been rebuilt from the ground up to be a complementary resource to the one you now hold in your hands. The new site is actually part of an ABA Banking Journal trifecta--the print publication, now celebrating its 100th anniversary; the digital magazine, available online--for the last 14 months; and now, the reconfigured website, www.ababj.com.

Here's what this means for you:

* The print publication will continue to focus on industry trends and critical issues, presenting the views of bankers, government officials, vendors, consultants, and other informed people. Its mission is to identify and explore emerging trends and business opportunities that readers can use in formulating or adjusting their business strategy and tactics.

* The digital magazine--which you can get to via the website or by the link in the highlight newsletter we e-mail to registered readers each month (send us an e-mail if you would like to receive this)--contains the entire print edition, including advertising, in a flash-based e-magazine format. In most issues, there are one or more additional articles that relate to an article in the print edition-offering additional detail, a case study, etc.

* The revised website is really completely new. Its mission is two-fold:

1. To provide original content of a more tactical or practical nature. One example is the article on the site now that reviews key points about investor relations for public banks. Content such as that will be added weekly, with articles kept on the site for 12 months or more, indexed by topic. …

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