Academic journal article Research-Technology Management

Successfully Embedding Innovation: Strategies and Tactics

Academic journal article Research-Technology Management

Successfully Embedding Innovation: Strategies and Tactics

Article excerpt

Successfully Embedding Innovation: Strategies and Tactics; APQC Publications, Houston, Texas; 2008. 149 pp.; $236 (electronic, APQC members), $316 (electronic, non-members). Available at www.apqc.org/pubs; executive summary at www.apqc.org/ innoreport.

This benchmarking best-practice report examines how five organizations--Air Products and Chemicals, the cardiovascular division of Boston Scientific, Computer Sciences Corporation, Ethicon Endo-Surgery, and Hewlett-Packard's imaging and printing group--"create a strategy to embed innovation, define roles and structures to support innovation engagement, understand the cultural and technical enablers of innovation, design ongoing communication and change management tactics, and evaluate key innovation measures."

The study team's principal findings were:

* Overarching cultural frameworks and strategic guideposts help establish the foundation for an innovative culture.

* Clearly articulated strategies and road maps can provide transparency and direction for innovation.

* Establishing innovation specialty groups--in addition to centralized ownership--helps to broaden engagement.

Internal events and competitions provide recognition for innovative thinking and behavior.

* Organizations are deliberate in how they allocate resources depending on the amount of risk involved.

* Collaborating through internal and external alliances can strengthen innovation and idea generation. …

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