Academic journal article ABA Banking Journal

At Home in Aisle 5

Academic journal article ABA Banking Journal

At Home in Aisle 5

Article excerpt

Karen Fields is finding new meaning in produce. The in-store branch manager for TriCounties Bank in Yuba City, Calif., uses lemons to compare her branch's extended hours to the "sour" schedule of her competitors. She places 66 of the lemons in a basket to represent the number of hours that her branch is open each week. In another basket, she puts 38 lemons to represent the weekly hours of a competitor. An accompanying sign asks passersby, "Does your bank have sour hours?"

These and other ideas that Fields has used have proven successful. So successful, in fact, that she was named In-Store Banker of the Year by National Commerce Bank Services, Inc., at its eighth annual In-Store Bank Managers Conference in Nashville.

Fields also leaves colored toothpicks at each staff person's station as pointed reminders that bankers must be salespeople, not order-takers. A staffer who catches fellow employees not asking for additional business from customers takes a toothpick from them. …

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