Academic journal article Journal of Visual Impairment & Blindness

Campaign in United Kingdom Raises Awareness of Audio Description

Academic journal article Journal of Visual Impairment & Blindness

Campaign in United Kingdom Raises Awareness of Audio Description

Article excerpt

According to a recent report, a campaign by broadcasters in the United Kingdom has dramatically increased public awareness of audio description--additional narration describing body language, expressions, and movements that is inserted between dialogue--which appears on some television programs on more than 60 channels in the U.K. Ofcom, which issued the report, was established as a corporate body by the U.K. Office of Communications Act 2002 to be the regulator for communications industries--television, radio, telecommunications, and wireless communications services--in the United Kingdom. The research found that more audio-described programs would increase television viewing among people who are blind or have low vision because it improves their understanding and enjoyment of televised programs. Upon reviewing the report, the Royal National Institute of Blind People (RNIB) called on Ofcom to recommend an increase of the current audio-description targets and expressed its hope that broadcasters will build on the success of the public awareness campaign by providing audio description for a wider variety of programs. …

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