Academic journal article Journal of Accountancy

Multimedia: How to Make Your Point

Academic journal article Journal of Accountancy

Multimedia: How to Make Your Point

Article excerpt

You're faced with making an important presentation to a client, your Ny boss or your board of directors. You could use an old-fashioned flip chart. Or, if you've got the time, you could even prepare photographic slides or acetate sheets and display them with an overhead projector in a dimly lit room. And, if you're very lucky, you'll make it through the presentation with only a few yawns from your audience.

But if you want your audience to sit up and take notice (and even be able to watch your presentation in a normally lit room so they can take notes), think multimedia--in full color and high-fidelity sound.

Multimedia is not tomorrow's technology; it's here today. It's not that hard to become quite proficient in creating multimedia presentations that will help you deliver a persuasive message with maximum impact and minimum effort. And, the multimedia software products on the market today are very affordable.


There are many presentation software packages on the market. They fall into three categories:

Advanced. Products that are loaded with features and are a little difficult to learn. The two leading packages in this category are Astound and Director.

Standard. Packages that include all the basic features plus enhancements and are moderately easy to learn. The category includes Freelance Graphics, Harvard Graphics, PowerPoint and Presentations.

Basic. Software that contains just the bare-bones utilities for the one-time user and is easy to learn. One such product is ASAP Word Power.

Exhibit 1, page 59, identifies vendor information for these products, and exhibit 2, page 60, rates each multimedia software package.

Exhibit 1: Multimedia Product Vendors

Product/company              Telephone     Internet address

                               MULTIMEDIA SOFTWARE

ASAP Word Power             800-557-3743
Astound                     888-4ASTOUND
Director                    800-326-2128   http://www.macromedia.
Freelance                   800-343-5414
Harvard Graphics            800-557-3743
Persuasion                  800-521-1976
Powerpoint                  800-397-8508
Presentations               800-772-6735

                               PROJECTING SYSTEMS

Ask LCD Inc.                800-275-5231
CTX                         800-888-2012
Dukane Corp.                800-676-2485   none
Epson                       800-GO EPSON
In Focus Systems            800-294-6400
Panasonic                   800-726-2797
Polaroid Corp.              800-662-8337
Proxima Corp.               800-447-7692
Sharp Electronics Corp.     800-BE SHARP
Sony                        800-222-7669

                               CLIP ART

Corel Corp.                 800-772-6735
IMSI                        415-257-3000
Nova Development Corp.      818-591-9600   http://www.novadevcorp.
Softkey Multimedia Inc.     800-227-5609
T/Market Co.                415-962-0195

                               REMOTE CONTROLS AND POINTERS

Lyte Optronics              310-450-8551   http://www. … 
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