Academic journal article International Journal of Sports Marketing & Sponsorship

World Wrestling Federation in US$35 Million Smackdown! with Sky Sports & Sky One. (Company Round-Up)

Academic journal article International Journal of Sports Marketing & Sponsorship

World Wrestling Federation in US$35 Million Smackdown! with Sky Sports & Sky One. (Company Round-Up)

Article excerpt

World Wrestling Federation Entertainment Inc (WWFE) agreed a new five-year deal with Sky Sports and Sky One in February that is estimated to generate more than US$35 million in revenues. The new agreement expands WWFE programming on the two channels by 144 hours and provides viewers with 388 hours of first run programming per year, and includes WWFE's new flagship show Smackdown! which now airs on Saturdays in daytime on Sky One and in its late night format on Sky Sports. The deal with Sky is WWFE's first agreement to extend Smackdown! to international markets; in the USA , Smackdown! Airs on network television on UPN and is the number one rated sports/entertainment show for males aged between 12 and 24.

Also, exclusive to Sky Sports, will be late night versions of Live Wire, Meal and Superstars with the edited editions of these programmes continuing to be shown on Sky One during the daytime. The late night only showing of Raw will continue on Friday nights on Sky Sports as well as coverage of live special events including King of the Ring (June), Summerslam (August), Unforgiven (September), No Mercy (October), and Survivor Series (November). …

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