Academic journal article International Journal of Sports Marketing & Sponsorship

Teamtalk.com Nets UMBRO.COM

Academic journal article International Journal of Sports Marketing & Sponsorship

Teamtalk.com Nets UMBRO.COM

Article excerpt

Teamtalk.com has enhanced its reputation as one of the UK's leading providers of original sports content in a deal with UMBRO.COM Limited, the master licensee of digital rights for international sports giant Umbro.

Teamtalk.com, through its network of in-house and external reporters, will provide an innovative range of sports content directly onto the global sports e-tailer's Web-site, www.UMBRO.COM, which will include daily news feeds, round-ups and features from Europe, North America, South America, Australasia and Africa. The aim is that the site will develop a loyal following from fans around the world. UMBRO.COM will also host three virtual journalists, whose interaction is currently managed by Teamtalk.com.

UMBRO.COM's marketing initiatives will be themed around "The Future of Football" and will position it at the forefront of technological developments in sportswear design, as well as using digital media to establish a strong loyalty and interaction with new audiences and football fans via the UMBRO. …

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