Academic journal article International Journal of Sports Marketing & Sponsorship

'License to Print'

Academic journal article International Journal of Sports Marketing & Sponsorship

'License to Print'

Article excerpt

ts.com, the on-line ticketing, leisure booking and merchandising service has signed a strategic alliance with Etix.com, which provides print-at-home technology for value-bearing documents purchased on the Web. The alliance enables the 500 leisure venues, such as Lords and Leisure Parks Blackpool, which use the ts.com on-line ticketing technology, to offer their customers the convenience of printing purchased tickets on their own home computers.

Tickets can now be received instantaneously in the home instead of the traditional delivery methods of collection from the venue or by post. Once a customer has purchased tickets from a venue's Web-site, they can instantly print copies of the tickets directly through any home or office printer. Security is guaranteed as each ticket is printed with a non-duplicate 2D bar-coding that will validate even if the paper is damaged or becomes wet.

"More and more tickets to leisure and sporting venues are being bought on-line," said Matthew Hare, managing director of ts.com. "The Internet represents the fastest and safest method of purchasing tickets, giving consumers the convenience of buying tickets from the comfort of the home or the office.

"Through the alliance with Etix.com, we can offer venues a complete ticket transaction cycle via the Internet. …

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